Activar Hôtels and Messier, Savard & Associés (MSA) to acquire the Four‑Season's Le Grand Lodge

Activar Hôtels will oversee resort operations and MSA will act as the prime asset manager. In the short term, the partners’ objective is to make the authentic offering shine, that of a welcoming hotel with roots anchored in family tradition, offering two choices of restaurants, spaces for events and a splendid panoramic view, all within steps of the mountain’s effervescent activity, yet removed just enough to allow for a captivating quietness. In the long term, partners plan to renovate the 112-room hotel to optimize its spaces and develop projects that create complementary product offerings on the non-developed parts of the 37-acre land, which includes 800 feet of frontage on Lac Ouimet, Que.

Activar Hôtels reportedly approached MSA as it saw an opportunity to transform the American-owned resort and convention centre into a revamped, locally owned destination for visitors enamoured with Mont-Tremblant, the Laurentians’ star region. Activar Hôtels has seen its portfolio of managed hotels grow since 2019, in spite of the global pandemic both with new acquisitions and new construction. Le Grand Lodge represents the fourth hotel in Activar Hôtels’ portfolio, acquired on the heel of the opening of its fifth hotel, planned for this summer.

“Le Grand Lodge’s brand is synonymous with what is an enchanting and welcoming place. We’re impatient to begin our collaboration with the experienced hospitality team,” says Mathieu Mault, CEO and founder, Activar Hôtels. “The collective diversified experience and the impressive profiles of the investors brought together through MSA will certainly have an influence on the reach this extraordinary hotel will have,” affirms Mario Messier, president, Messier, Savard & Associés.

Activar Hôtels operates in two market segments within the hospitality industry: limited-service economy and lifestyle. MSA spearheaded the strategic turnaround of the 611-room hotel the Marriott Château Champlain in Montréal and the development and sale of the four-star hotel El Senador in Cayo Coco, Cuba.