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BCHA and GreenStep renew partnership in B.C.

The British Columbia Hotel Association (BCHA) and GreenStep have renewed their partnership—reinforcing British Columbia’s position as a national leader in sustainable tourism through the EcoFund Verified program.

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Since becoming the first industry association to champion the EcoFund program, the BCHA has reportedly played a pivotal role in advancing environmental responsibility within the hotel sector. With 70 EcoFund Verified properties and 457 tonnes of carbon (tCO2e) reduced across 32 projects to date, equivalent to removing 107 gas-powered vehicles from the road—BCHA members represent the highest impact of participating properties across Canada.

“We’re incredibly proud of the ongoing impact of the partnership between GreenStep and BCHA,” says Angela Nagy, CEO, GreenStep. “This renewal reflects the shared commitment to continuous improvement and measurable results in sustainability.”

Through this renewed collaboration, BCHA continues to support its members in reducing their carbon footprint, improving energy efficiency, and contributing to global climate solutions. The EcoFund Verified program enables properties to track emissions, reduce energy use, and invest in high-quality, verified climate projects.

“Elevating our strategic partnership with GreenStep allows us to bring sustainability practices and programs directly to our members in a meaningful, measurable way,” says Paul Hawes, president and CEO of BCHA. “We’re proud to see BC leading the country and to be part of this pioneering effort once again.”

The EcoFund program not only advances environmental stewardship but also provides tangible value to participating properties. Members receive verified carbon assessments, guidance on reducing emissions, access to green funding opportunities, and marketing tools to communicate their sustainability achievements to guests.

Across Canada, GreenStep’s EcoFund Verified program has successfully supported 43 carbon reduction projects, investing over $1.7 million to date, with several more projects planned for 2025. These initiatives have achieved impressive climate outcomes, cumulatively eliminating 803 tCO2e—helping participating properties to demonstrate meaningful and measurable progress toward environmental sustainability.

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