Choice Hotels International, Inc. has launched its newest multichannel national marketing campaign, "A Stay for Any You."
The largest in Choice Hotels’ history, the campaign stars actor and writer Keegan-Michael Key in national TV, streaming TV ads and social media content. The campaign highlights some of the many reasons people travel and how with a diverse portfolio of 22 hotel brands — ranging from full-service upper upscale and upscale properties to midscale, extended stay and economy options.
The broadcast ads were co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency of record. The new marketing campaign is the first since Choice Hotels integrated the Radisson Hotels Americas brands into its world-class reservation system and migrated members of Radisson Rewards Americas to its Choice Privileges rewards program. The campaign is aimed at the value-conscious family, young professional, and business traveller audiences, with Key bringing various travel scenarios to life in hilarious fashion.
The campaign features four Choice Hotels brands — Radisson, Cambria Hotels, Comfort and Quality Inn.
“While guests travel for many different reasons, from family vacations and romantic getaways to business trips, what’s universal is the need to find a hotel that provides the right amenities at the right price in the right location,” says Noha Abdalla, chief marketing officer for Choice Hotels. “Keegan-Michael Key, using his one-of-a-kind comedic style and celebrated versatility, brings to life several real-world scenarios to showcase how Choice Hotels has the perfect hotel to meet any traveler’s [SIC] needs, bookable on ChoiceHotels.com.”
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