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FEATURE PROFILE: Feature from the FALL 2024 ISSUE of STAY Magazine
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City friends with benefits
Three Canadian cities have joined forces to promote tourism between them, as travellers begin to explore the world outside of their own living rooms.
Stacey Newman
Three Canadian cities have joined forces to promote tourism between them, as travellers begin to explore the world outside of their own living rooms.
The new campaign, City Friends with Benefits, marks the first time that Ottawa Tourism, Tourisme Montréal and Destination Toronto are promoting tourism travel together.
“This is an unprecedented campaign for an unprecedented time. City Friends with Benefits is an escape from the norm at a time when escaping is top of mind for all of us,” says Scott Beck, president and CEO, Destination Toronto. “We’re ecstatic to welcome back visitors from Ottawa and Montreal, and I know so many of us in Toronto can’t wait to visit those great cities. We couldn’t ask for two better destinations to be our ‘friends with benefits.’”
Adding incentive for locals to escape to the nearby cities are travel offers from Air Canada and VIA Rail, both offering 20 per cent off travel between the three destinations.
