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Energy export cuts on the table in Canada: what it means for hoteliers

Canada is reportedly weighing the option of halting energy exports to the United States as a countermeasure to President-elect Donald Trump’s proposed 25 per cent tariffs on Canadian goods. According to reports from the Associated Press, Reuters and Politico, Prime Minister Justin Trudeau has indicated that all options are under consideration following discussions with provincial and territorial leaders.

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Ontario Premier Doug Ford has been particularly vocal, describing the potential tariffs as a “disaster” that would adversely affect both economies. Ford suggested Ontario could cease energy exports to the U.S., a move that would impact approximately 1.5 million American consumers. “We’ll use every tool in our toolbox, including cutting them off,” Ford says.

However, Alberta Premier Danielle Smith expressed reservations about using energy exports as leverage. Smith warned of a potential “national unity crisis” that such measures could provoke, given Alberta’s significant role as a leading energy supplier to the United States.

The proposed U.S. tariffs are reportedly intended to pressure Canada into enhancing border security and curbing the flow of fentanyl and illegal migration. In response, the Canadian government announced a C$1.3 billion plan to bolster border security, including deploying additional drones and helicopters, as detailed by the Associated Press.

The Canadian Chamber of Commerce has cautioned that such broad tariffs could lead to a domestic recession by mid-year. News reports suggest that in light of these economic uncertainties, the Bank of Canada is expected to reduce interest rates by 25 basis points to 3.00 per cent on January 29, 2025.

Meanwhile, Canadian officials are preparing a list of American products that could face retaliatory tariffs, including orange juice and steel, to target key U.S. industries while minimizing harm to the Canadian economy. This approach aims to apply pressure strategically.

Prime Minister Trudeau has emphasized the importance of a unified national response, stating that no single region should bear the brunt of the repercussions. “All options are on the table,” Trudeau said, referring to the government’s commitment to protecting Canadian interests.

The potential trade conflict highlights the deep economic integration between Canada and the United States, with billions of dollars in goods crossing the border daily. Both nations face significant economic repercussions if the proposed tariffs and retaliatory measures come into effect.

Ontario Premier Doug Ford speaks at an Economic Club of Canada event in Toronto in 2024. Photo by Stacey Newman.

Checklist for the Canadian hotel sector on navigating tariff threats

  1. Assess supply chain vulnerabilities:

    a. Identify reliance on U.S. imports (e.g., food, beverages, linens) that could face tariff-related cost increases.

    b. Develop contingency plans, such as sourcing locally or from alternative markets.

  2. Monitor consumer sentiment:

    a. Evaluate potential impacts of tariffs on cross-border travel and spending by U.S. visitors.

    b. Adjust marketing strategies to appeal to domestic travellers if U.S. visitation declines.

  3. Review pricing strategies:

    a. Anticipate possible cost increases from tariffs and determine how to adjust pricing without discouraging bookings.

    b. Explore bundling or discounts to maintain competitiveness during economic uncertainty.

  4. Advocate through industry bodies:

    a. Engage with the Hotel Association of Canada to advocate for government support in mitigating tariff impacts.

    b. Support calls for targeted relief measures, such as tax incentives or subsidies for affected sectors.

  5. Focus on domestic tourism:

    a. Increase promotions for staycations and regional travel to offset potential declines in U.S. guests.

    b. Collaborate with local tourism boards to highlight Canadian destinations.

  6. Strengthen relations with U.S. partners:

    a. Work with American travel agents and tour operators to maintain cross-border relationships.

    b. Communicate a unified message on the value of Canadian hospitality despite tariff uncertainties.

  7. Stay informed on policy developments:

    a. Track government announcements on tariffs and trade negotiations.

    b. Plan ahead for operational adjustments if retaliatory measures are implemented.

This checklist was compiled from advice from the Hotel Association of Canada, insights from provincial governments and earlier reports from STAY Magazine on the evolving trade negotiations between Canada and the incoming U.S. administration. 

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