Intelligence
Canada hotels record first occupancy decline in three months
After three consecutive months of year-over-year increases, Canada’s hotel industry recorded a decline in occupancy, according to CoStar’s July 2024 data.
News
First Spark by Hilton opens in Markham, Ont.
Hilton and JM Hospitality Inc. have announced the opening of Spark by Hilton Toronto Markham, marking the brand’s entry into the Canadian market.
The 72-key hotel is located at 8330 Woodbine Avenue, Markham, Ontario, L3R 2N8, Canada—and situated in the vibrant tech and business hub just 28 kilometres north of Toronto.
The opening of the first Spark in Canada signals an important growth milestone for the rapidly expanding premium economy brand. Spark by Hilton Toronto Markham joins eight other Spark hotels in various stages of development across Canada, highlighting the brand's impressive growth and appeal in the market.
“Spark has enjoyed tremendous growth and momentum in its first full year, indicating we really knew what we were doing when we introduced this brand,” says Bill Duncan, global category leader, All-Suites and Focused Service, Hilton. “Our launch in Canada is not only a major milestone but a clear demonstration of our commitment to meeting the diverse needs of travelers globally, and further demonstrates how our innovative and pioneering spirit continues to make us the #1 leader in the hospitality industry worldwide.”
Spark by Hilton Toronto Markham is also a bellwether for Hilton’s broader growth strategy in Canada, where the global hospitality company is on track to expand its portfolio of hotels by 50 per cent over the next five years. Throughout Canada, Hilton currently has a portfolio of more than 180 hotels welcoming travelers across the region, and a development pipeline of approximately 100 hotels in various stages of design and construction.
Spark, a conversion-only brand, is scaling quickly due to its appeal to both developers and guests. With its innovative design, affordable rates, and guest-centric amenities, Spark delivers an exceptional stay experience that also aligns seamlessly with current travel trends. Additionally, the brand offers flexible development options and robust support from Hilton, making it an attractive choice for developers aiming to enter or expand within the dynamic hospitality sector.
