Four Seasons has reported that it is advancing its growth strategy with an expanded global portfolio of hotels, resorts, and residences, while broadening its offerings in luxury travel across land, sea, and air. The company aims to balance heritage with innovation as it adapts to evolving expectations in the luxury market.
Four Seasons Resort Red Sea at Shura Island. Image courtesy of Four Seasons.
"We are honouring the foundational heritage that has made Four Seasons the irreplaceable company it is today, while remaining focused on unlocking our full potential with a clear vision for growth," says Alejandro Reynal, president and chief executive officer of Four Seasons. "At the heart of our success are our people – empowered and engaged employees who bring our renowned culture of personalised, caring service to life. With the strength of our singular luxury brand, we are well-positioned to seize opportunities, drive innovation, and build on our legacy of excellence."
Reynal also credited the company’s long-standing shareholders, Cascade Investment, L.L.C., Kingdom Holding Company, and Four Seasons founder and chairman Isadore Sharp through Triples Holdings Limited, for their role in shaping the brand’s future. "The enduring commitment of our shareholders has been instrumental in fuelling innovation and advancing our shared vision for the future of luxury hospitality. We are grateful for their unwavering support, investment and vision, and look forward to continuing this extraordinary journey together."
Four Seasons has more than 60 projects in development and aims to operate 180 properties worldwide by 2033, positioning itself as the largest luxury hospitality operator under a single brand. The company is expanding across key regions, with recent and upcoming openings in North America, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. In the Americas, recent developments include the reopening of the Four Seasons Hotel New York and the return of the Four Seasons Resort The Biltmore Santa Barbara in 2025.
The company is also planning openings in Belize, the Dominican Republic, Puerto Rico, Utah, and Florida. In Europe, notable projects include the transformation of Venice’s historic Hotel Danieli, a new resort in Puglia, and the relaunch of Park Gstaad in Switzerland. Expansion efforts in the Middle East and Africa include new properties in Saudi Arabia, Egypt, Oman, and Zanzibar, while the Asia-Pacific region will see new developments in Hanoi, Taiwan, Okinawa, Melbourne, and Shanghai.
Four Seasons is marking 40 years in branded residential properties, with 55 developments across 20 countries. In 2024, it recorded USD 2.1 billion in gross residential sales, highlighting strong demand for its luxury homeowner experience. A significant portion of its development pipeline integrates residential components, with projects underway in Naples, Park City, Orlando, Puerto Rico, The Bahamas, Dubai, and other locations. Standalone residential developments are also planned for Istanbul, Lake Austin, Las Vegas, Dubai, and Miami.
The company is continuing to expand its experiential travel offerings, including the Private Jet Experience and the forthcoming Four Seasons Yachts. The Private Jet Experience, now in its 10th year, has reportedly achieved a 30 per cent repeat guest rate and high satisfaction scores. "With its recently redesigned aircraft, the jet operated eight itineraries last year, offering extended and curated travel experiences across 43 global destinations. 2025 trips are driving increased interest and demand, surpassing the same period last year, and the majority of trips already sold out."
The Four Seasons Yachts initiative is set to launch in January 2026, featuring 95 all-suite accommodations and voyages through the Caribbean and Mediterranean. Both the Private Jet Experience and the Yachts initiative are part of Four Seasons’ broader strategy to offer exclusive, high-end travel experiences.
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