HAC appoints new president and CEO

McMahon has reportedly been a transformative leader in association management for over 20 years. Most recently, she served as chief executive officer of the Canadian Institute of Planners, growing its membership by over 40 per cent and substantially expanding its position with government and key partners.

Before that, McMahon held the position of vice president, government and public relations, for the Canadian Vintners Association (now Wine Growers Canada).

"The Board is excited by the experience, expertise and energy that Beth brings as the new President & CEO of the Hotel Association of Canada," says Tony Cohen, chair of the HAC Board of Directors. "Her proven leadership and strategic mindset, specifically within the association environment, will be instrumental in driving our initiatives forward and continue to build on the success of this Association. We are thrilled to welcome her as the new leader of this high-functioning team and organization."

The selection comes after a comprehensive search process led by the board with the support of an executive recruitment firm. HAC extends its sincere gratitude to Claude Paul Boivin, who served as the interim president and CEO.

"I am honoured to join the Hotel Association of Canada at such a pivotal time for our industry," says McMahon. "The hotel industry is a vital part of Canada's economy and culture, and I look forward to working with our members and partners to continue to build momentum, promote our industry’s value, and effectively influence and advocate on key issues."