Hilton Hotels has partnered with Paris Hilton’s 11:11 Media company on Roblox, where users will be able to earn real-world Hilton Honors travel rewards through the gaming platform.
To announce the news, the hotel company released its first-ever Metaverse ad featuring Hilton and Roblox characters in her "Slivingland" Roblox world.
Everyone who watches the ad in the lobby in Slivingland and completes the scavenger hunt can claim free Limited UGC (User-Generated Content) and enter to win "an epic giveaway." Hilton is giving away more than 12 million Hilton Honors Points, with 111 winners getting 111,111 Points and 11 winners getting a free Diamond Tier Status upgrade for a year.
"While many brands are venturing into gaming to boost awareness and engagement, we just rewrote the rules. I see Roblox as an untapped powerhouse for loyalty. For our campaign, only users who played in Slivingland and unlocked the quest badge can take part, creating a direct link between play and perks,” says Hilton, chairwoman and CEO of 11:11 Media and member of Hilton family.
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