Innsights

Hilton Québec enters new chapter under First Nations leadership

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Four First Nations united under a newly created entity, Atenro, have announced a partnership with InnVest Hotels to acquire a majority stake in Hilton Québec. Hilton will continue to manage the hotel.

The agreement marks a significant step in strengthening the economic participation of First Nations in several sectors of Quebec, including the hotel industry. Several First Nations already own or share hotel establishments in Quebec. The partnership reflects a shared vision of economic self-sufficiency, cultural preservation, and sustainable development. The deal, supported by InnVest Hotels, includes Hilton retaining management of the property.

Atenro—a name that means “friendship” in the Wendat language—represents the combined efforts of the Naskapi Nation of Kawawachikamach, the Huron-Wendat Nation, the Mi’gmaq of Gespe’gewa’gi, and the James Bay Cree Nation. This historic collaboration highlights the growing role of First Nations in shaping Quebec's economic landscape.

A historic property in Quebec City

The Hilton Québec has long been an icon of Quebec’s hospitality landscape. Opened in 1974, the hotel was built to accommodate the influx of visitors expected during the 1976 Montreal Olympics. The property was envisioned as a flagship venue that would enhance the province’s tourism sector.

Designed by architect Dimitri Dimakopoulos, the hotel features a modernist style that reflects the architectural trends of the 1970s. With 23 storeys and 569 rooms offering panoramic views of Quebec City, the Hilton quickly became a landmark in the city’s skyline. Over the decades, it has hosted numerous dignitaries, events, and conferences, cementing its reputation as a key player in the hospitality sector.

In 2020, the Hilton underwent a $70-million renovation to update its rooms, meeting spaces, and public areas, ensuring it remained a competitive destination for both business and leisure travellers. The renovation also reinforced its position as a venue of choice for large-scale events, given its direct connection to the Québec City Convention Centre.

“Hilton Québec is a high-performing hotel in our portfolio, and this very important agreement with our First Nations partners in Quebec allows us to unlock the value of this property while providing a dynamic new investment opportunity for new owners. Our InnVest team will continue to be actively involved with the hotel as asset managers for the new partnership. We are thrilled to welcome the Naskapi Nation of Kawawachikamach, the Mi’gmaq of Gespe’gewa’gi, the Huron-Wendat Nation, and the Cree Nation on this exciting journey,” says Lydia Chen, CEO of InnVest Hotels.

The new owners plan to maintain a strong focus on sustainability and cultural pride, ensuring the hotel’s success benefits their communities for generations.

Naskapi Nation of Kawawachikamach

Huron-Wendat Nation

Mi’gmaq of Gespe’gewa’gi

James Bay Cree Nation

Sharing the voices of four First Nations

Each participating nation brings its own distinct heritage and aspirations to the project.

The Naskapi Nation of Kawawachikamach is Quebec’s only Naskapi community, located near Schefferville in the northeast. With a population of over 1,500, the Nation was a signatory to the Northeastern Québec Agreement in 1978, one of Quebec’s modern treaties. Naskapi leadership emphasizes the importance of strategic investments outside their territory to support sustainable growth.

“This acquisition is a concrete example of how First Nations can play a key role in Quebec’s economic development while preserving and enhancing their unique cultural heritage. The development of our communities also requires strategic investments outside the territory,” says Louise Nattawappio, chief of the Naskapi Nation.

The Huron-Wendat Nation, based in Wendake, north of Quebec City, has a rich history of trade and alliances. With a population of about 5,000, the Nation is guided by traditions of collaboration and innovation. Grand Chief Pierre Picard describes the acquisition as a continuation of the Wendat people’s ancestral legacy of economic partnerships.

“The Wendat Nation is proud of this major investment, which is also found on its magnificent territory, the Nionwentsïo. It is even more significant since it is sealed by an economic alliance with the Eeyou, the Mi’gmaq and the Naskapi. This historic transaction honours the memory of the Wendat ancestors who once had an important network of trade and trade alliances. We continue in the same tradition and set an example for our younger generations where collaboration, ambition and visions can converge into concrete successes that promote our financial independence,” says Picard.

The Mi’gmaq of Gespe’gewa’gi, represented through Mi’gmawei Mawiomi Resources LP, encompass three Mi’gmaq communities in Gaspésie: Gesgapegiag, Gespeg, and Listuguj. Their economic arm invests in projects aligned with Mi’gmaq values, ensuring long-term benefits for their people.

“Our new partnership demonstrates the willingness of Indigenous communities to invest in the economy in a sustainable way and to strengthen their financial self-sufficiency. The revenues generated by our other investments, such as wind, allow us to diversify our investments,” offers Fred Vicaire, CEO of Mi’gmawei Mawiomi Business Corporation, the general partner of Mi’gmawei Mawiomi Resources LP.

The James Bay Cree, represented by the James Bay Eeyou Corporation, have a long history of balancing traditional ways of life with modern economic opportunities. Founded under the 1986 La Grande Agreement with Hydro-Québec, the corporation’s mission includes promoting Cree culture, improving social conditions, and fostering economic development.

“By investing in hospitality properties, we have the opportunity to create spaces that showcase our heritage and allow visitors to learn more about our cultures. It also strengthens our economic position and financial autonomy, while contributing to the sustainable development of our communities,” states Henry Gull, president of the James Bay Eeyou Corporation.

The acquisition represents more than a financial milestone. It reflects a commitment to cultural preservation and economic autonomy. Leaders from the four Nations envision the hotel as a space to share their heritage with visitors while supporting sustainable development.

Hilton Québec, looking forward

Atenro has outlined several plans for the development of Hilton Québec:

• Cultural Integration: The new owners aim to showcase Indigenous heritage within the hotel. This includes incorporating elements of Indigenous design, crafts, cultural activities, and unique dining experiences to provide guests with an immersive cultural experience.

• Employment and Training Opportunities: Atenro plans to collaborate with Hilton Québec and InnVest Hotels to offer employment and training programs specifically for members of all First Nations. This initiative is designed to empower Indigenous communities by providing valuable skills and job opportunities in the hospitality sector.

• Community Impact: The partnership is committed to maintaining all current jobs at the hotel, recognizing the exceptional quality of work by the existing team. By preserving these positions and introducing new opportunities, the collaboration aims to have a positive impact on the local community, fostering economic growth and cultural exchange.

• Economic Benefits for Participating First Nations: The acquisition is expected to strengthen the economic position and financial autonomy of the involved First Nations. By diversifying their investments in the hospitality industry, they anticipate sustainable development and increased revenues, which can be reinvested into their respective communities. This strategic move aligns with their broader goals of achieving financial self-sufficiency and supporting community development initiatives.

In addition to its storied history, the Hilton Québec continues to play a vital role in the city’s hospitality scene. The hotel is located steps from Old Quebec City, a UNESCO World Heritage Site, and adjacent to Parliament Hill, featuring 569 rooms and suites with panoramic views of the city.

Hilton Québec boasts the largest ballroom in Quebec City, along with 22 meeting rooms spanning 23,000 square feet. With two restaurants, a bar, a fitness centre, and a heated outdoor pool, the hotel is directly linked to the Québec City Convention Centre, making it a prime destination for both business and leisure travellers.

A model for Indigenous partnerships

The acquisition has been hailed as a blueprint for Indigenous-led ventures in diverse sectors. Quebec’s Minister of Indigenous Affairs, Ian Lafrenière, has commended the initiative, describing it as a testament to the growing influence of Indigenous communities in the expertise with deep cultural roots, this partnership exemplifies how collaboration can drive both financial and social gains.

The acquisition of Hilton Québec by Atenro is a powerful example of Reconciliation in action. It demonstrates how Indigenous communities can take leading roles in major economic sectors while preserving and celebrating their heritage. This historic partnership sets a precedent for future collaborations and demonstrates the importance of Indigenous leadership in shaping a sustainable and inclusive future in Quebec and across the country.

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