The Hotel Association of Canada (HAC) has appointed Anick Levesque as its managing director of Green Key Global.
Levesque is a senior business leader with over two decades of experience helping brands drive business growth using market insights and business technology to optimize customer experiences.
As managing director, she will be responsible for delivering strategic company growth in a period of rapid expansion for the Green Key brand. Over the course of her 16-year career at LoyaltyOne, she held leadership positions in business development, strategic partnerships, product management, consumer marketing and corporate strategy, providing her with a well-rounded view of organizational needs. Her most recent accomplishments include the design and launch of a digital marketing program which expanded and enhanced the value proposition, leading to greater consumer engagement levels.
In addition, her professional experience extends beyond Canada, as she served on an advisory team responsible for scaling a newly launched loyalty program in Brazil. In this role, she consulted on matters related to customer acquisition & growth, regional expansion strategies and partner management, contributing to the program’s success in achieving its membership targets, acquiring partnerships among the country’s leading brands and expanding to five regions within the nation.
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