Hotel Zed and Good Night Out team up to celebrate and promote a culture of consent this giving season

Hotel Zed will match all donations to Good Night Out up to $25,000 through the end of the year.

This partnership aims to celebrate the culture of consent and shines a light on Good Night Out's important work in building community capacity against sexual violence in nightlife and hospitality. Hotel Zed has a long history as a sex-positive brand and encouraging sexual expression. With 10 years of its cheeky Valentine’s Nooner campaigns under its belt, Hotel Zed recognizes that consent and sexual violence prevention are key to sex positivity in any sector.

“As an owner of hotels, a bar & restaurant, I know how important safety is to everyone in these spaces,” says Mandy Farmer, founder and CEO of Hotel Zed. “Good Night Out is a grassroots organization dedicated to exactly that and we have been proud to support their efforts for the last three years.”

According to 2022 research by the Canadian Women’s Foundation, less than half (45 per cent) of Canadians fully understand the legal definition of consent. Since 2016, Good Night Out has been on the front lines delivering services through Street Teams in entertainment districts, engaging with festivalgoers, and hosting educational workshops for venues in Vancouver, Victoria and Nelson.

“We dream of safer nights out for all, protective nightlife and hospitality spaces, and widespread knowledge about ethical consent,” says Stacey Forrester, education coordinator at Good Night Out. “Our mission is to build community capacity against sexual violence in nightlife and hospitality sectors, and to increase the safety and well-being of those who participate in these spaces, reinforcing a consent culture.”

Good Night Out’s crowdfunding campaign will kick off on the International Day of Consent on November 30th and Hotel Zed is encouraging community members to join its efforts in donating to Good Night Out and its work.