HSMAI partners with Milestone, Dorothy Dowling to release digital marketing trends book for hospitality executives

The eBook, titled “Top Digital Trends for Hospitality C-Suite to Future Proof Your Digital Footprint,” is designed to equip hospitality executives with key insights into emerging digital marketing trends expected to transform the industry.

In today’s rapidly evolving digital environment, staying informed is crucial for hospitality leaders. The eBook addresses pressing challenges and opportunities brought about by advancements in Artificial Intelligence (AI) and the growing importance of personalization, rich media, and ancillary revenue streams.

Key topics covered include:

• Evolution of the Hospitality Guest Journey
• The Rise of AI Search and Its Impact on Branding
• Artificial Intelligence as a Disruptor
• Personalization as the Future of Marketing
• The Role of Design in Memorable Guest Experiences
• Engaging Guests with Rich Media
• Frictionless Group Booking Processes
• Unlocking New Revenue Streams
• Metrics for Effective Digital Experiences
• Case Studies from Leading Hospitality Brands

“The hospitality industry is at a pivotal moment where understanding and leveraging digital trends is no longer optional, but essential for survival and growth,” says Dorothy Dowling. “This eBook serves as a strategic guide for hospitality leaders to not only navigate but also capitalize on the digital shifts that are redefining guest experiences and business operations.”

The eBook is based on research from Milestone and addresses critical questions from customers and industry leaders. It is divided into two sections: the first outlines key trends impacting the hospitality sector, serving as a guide for digital strategy development, while the second features case studies from leading brands demonstrating the successful implementation of these trends.