Hyatt Hotels Corporation has reported that its pipeline has grown by nearly 85 per cent since 2017, reaching 129,000 rooms. According to a release from Hyatt, “This significant growth highlights the strong preference of hotel owners and the strength of the Hyatt brand. Hyatt’s commitment to creating the preferred portfolio for high-end guests has resulted in doubling luxury rooms, tripling resort rooms, and quintupling lifestyle rooms since 2017.”
Additionally, the World of Hyatt loyalty program has quadrupled its membership since 2017 and is reportedly up 22 per cent as of the end of the first quarter of 2024 compared to the same period last year, reaching 46 million members globally. World of Hyatt also has 30 per cent more members per hotel than its larger competitors.
Lifestyle brands fueling growth, introducing Hyatt to new markets and new guests
Consumers continue to prioritize discretionary spending on experiences with leisure travel demand remaining resilient. Lifestyle hotels create a holistic experience that excites the senses with food and beverage, art, music and programming that is constantly evolving, presenting an enticing proposition for consumers.
Hyatt’s upcoming lifestyle property openings and rebrandings include:
AMERICAS
Hyatt Regency Sofia
EUROPE, AFRICA AND MIDDLE EAST (EAME):
ASIA PACIFIC (ASPAC)
Additionally in the Asia Pacific region, ATONA, the modern hot spring ryokan (Japanese-style inn) brand announced in 2022 under a joint venture between a Hyatt affiliate and Kiraku, is expected to open its first properties in 2026 across some of Japan’s top hot spring destinations and areas of natural beauty, including Yufu, Yakushima, and Hakone. ATONA is Hyatt’s first brand to originate from Japan and will offer sophisticated, worldly travellers a rich cultural experience connecting them to local Japanese communities.
Hyatt Studios brand accelerates growth with more than 250 deals
The Hyatt Studios brand, Hyatt’s entry into the upper-midscale extended-stay segment, now has over 250 deals in various stages of negotiation, including with several owners who have either signed or are in negotiation to sign development rights agreements for five or more locations each. The brand just celebrated the second Hyatt Studios groundbreaking for a location in Huntsville, Alabama.
Each Hyatt Studios hotel will offer a best-in-class 24/7 marketplace, free high-speed internet and streaming, EV charging stations, and simplified technology that further enhances the brand’s efficient operating model.
With over 3,000 rooms in the pipeline, Hyatt Studios hotels represent several new submarkets for Hyatt. Since Hyatt’s last announcement in late 2023, Hyatt has executed agreements for the following deals:
Grand Hyatt is expected to expand by more than 10 locations over the next two years
Known for its world-class dining, luxurious spas, fitness centers, bold architecture and captivating settings for meetings and events, the Grand Hyatt brand creates exceptional experiences for all guests at the intersection of local culture and global business. Key rebrands and developments in priority markets across the globe include:
Rebrands & Renovations:
New Builds:
Hyatt’s Inclusive Collection creates more travel opportunities for leisure guests, groups, and World of Hyatt members in new markets
Hyatt’s Inclusive Collection delivers unparalleled experiences with the luxuries and conveniences offered by an all-inclusive. As of the end of Q1, Hyatt’s Inclusive Collection resorts grew to approximately 41,412 rooms across 124 properties, further enhancing Hyatt’s position as the world’s largest portfolio of luxury branded rooms in resort locations. With 10 distinct brands providing personalized hospitality through exceptional service, immersive dining, and more, the collection continues to expand in new and exciting destinations.
The Ontario government has given the green light to Niagara Parks Commission (NPC) to redevelop the Toronto Power Generating Station (TPGS) into a five-star boutique hotel near the brink of Niagara Falls.
Mundi Hotel Enterprises Inc. has added a prominent property to its portfolio with the acquisition of the hotel component in Highline Metrotown, a mixed-use tower in Burnaby, British Columbia.
Taylor Swift’s Eras Tour kicked off its Canadian leg on November 14, 2024, at Toronto’s Rogers Centre, the first of six sold-out performances that will draw tens of thousands of fans nightly.
As 2024 progresses, the Canadian hotel industry is navigating a shifting economic landscape characterized by inflation, fluctuating interest rates, and moderated demand growth. Cushman & Wakefield’s latest report,…
