IHG Hotels & Resorts, has announced the launch of a reimagined digital booking experience for its guests.
Leveraging the power of cloud-based platforms, IHG aims to transform the hospitality industry by providing a smarter, easier and faster way for guests to book and personalize their stays.
The enhanced booking experience empowers guests to select individual room attributes such as a higher floor or a room with a view. Guests can also personalize their stays with various enhancements including IHG One Rewards elite-qualifying bonus points, Food & Beverage credits, lounge access, special in-room welcome amenities or pre-paid parking—all as part of the redesigned booking flow. To date, more than 5,000 hotels have the ability for guests to choose the room attributes that matter most to them—and over 100 will have stay enhancements live by the end of 2023.
To achieve this breakthrough, IHG undertook an extensive process, beginning with a comprehensive inventory of every room across its global portfolio of hotels and resorts. This inventory included details such as higher floor rooms, ocean or city views and additional amenities that guests seek when booking. Simplifying available rates across all locations worldwide ensured that guests could effortlessly find their ideal room.
On average, when a guest purchases an attribute for their stay, hotels see additional revenue of $22 per night for that booking, with Luxury & Lifestyle brands seeing up to $41 of additional per night revenue for upsell bookings.
IHG says its partnership with Amadeus, a travel technology provider, has been instrumental in establishing IHG in next-gen cloud solutions. IHG has also invested in rebuilding each hotel's website, recognizing that 40 per cent of website traffic originates from these platforms. With over 80 per cent of IHG hotels already boasting a new website, IHG continues its commitment to fully showcase the diverse offerings available to guests across its 19 brands.
With guests from numerous countries visiting IHG's digital channels more than half a billion times each year, the impact of these cloud-based solutions on the hospitality industry is substantial. IHG Hotels & Resorts remains customer-centric, striving to create a booking experience that surpasses expectations and sets new industry standards.
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