IMPACT Sustainability Travel & Tourism Conference returns to Victoria, B.C. this January

IMPACT is a collaborative national dialogue on innovation, while the mission is to drive, inspire and demonstrate innovative and collaborative sustainable solutions for positive tourism development across the globe. Anticipation for the annual global summit is growing—and every year, IMPACT unites DMOs, tourism operators, small business owners, government officials, Indigenous peoples and academia to ignite discussion and confront industry challenges.

IMPACT is presented by a partnership between Destination Greater Victoria, Synergy Enterprises, Tartan Bond Integrated Communications and Starrboard Enterprises. The title “IMPACT Sustainability Travel & Tourism'' was chosen to convey the importance of tourism as an economic driver as well as the large footprint it has on the environment, social and cultural fabric of a destination.

Furthermore, the event will explore how the travel industry can create a legacy for regenerative tourism in Canada. Key themes this year include applying a regenerative approach to all aspects of tourism development, climate action and protecting and restoring biodiversity.

With a broader focus on the travel and tourism industry as a whole, there are also speakers focused on travel and the hotel industry in Canada and internationally, such as Benjamin Lavallée of Destination Québec cité, Carol Greenwood of TIAO - Tourism Industry Association of Ontario, Jeremy Loveday of Destination Greater Victoria, Kristen Bain of Destination America, Paul Nursey of Destination Greater Victoria and Teresa Ryder of Indigenous Tourism Association of Canada (ITAC.)

Dialogue and recommendations will be captured from this annual conference of thought leaders to produce the IMPACT Conference Proceedings Paper. This paper will be distributed to all attendees to drive forward changes from one year to the next.

Registration is now open.