Inside Burj Al Arab

For the first time in its 25-year history, the Jumeirah Group is allowing visitors to peek behind the curtains with a brand-new hotel tour, Inside Burj Al Arab. This immersive experience will explore the most prestigious and inaccessible spaces inside one of the world’s most iconic hotels.

Jose Silva, Chief Executive Officer of Jumeirah Group, said: "Dubai is a world-class destination, where visitors can now discover the ambition, vision, and sheer audacity behind one of its most iconic landmarks and the realisation of His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice president, prime minister and ruler of Dubai's extraordinary vision. Inside Burj Al Arab, a ground-breaking guided tour befitting of the city's innovative spirit, will showcase both the incredible calibre of Jumeirah Group's luxury hospitality and showcase our confidence in creating extraordinary guest experiences. As the world rediscovers its love of travel, we invite visitors to step inside the 'original home of luxury,' a unique opportunity to explore Arabian opulence at its finest."

The 90-minute butler-guided tour includes a visit to the famous hotel atrium and glamourous Royal Suite as well as a curated Experience Suite with digital interaction allowing guests to relive history with the hotel’s original architectural designs.