Marriott International, Inc. announces global launch of Connect Responsibly

Connect Responsibly plans to offer meetings and events customers access to detailed meeting impact reports; to measure the environmental impact of their events and select options to purchase carbon credits. The program is anticipated to go live at managed and franchised properties from participating brands globally by the end of October.

Fueled by growing demand for meeting solutions that address sustainability and informed by research and consumer insights from its global pilot program, Marriott is focused on offering a meeting impact report through the Connect Responsibly program. Available following an event, the user-friendly Meeting Impact Report is intended to capture event details, property-specific sustainability practices implemented for the event, and the event’s carbon and water footprints–-calculated through established hospitality industry methodologies. Marriott expects the report to be available in 11 different languages based on location.

In collaboration with South Pole, a carbon asset developer and climate consultancy–-Marriott plans to offer meetings and events customers the ability to access select carbon offset projects. Through the meeting impact report, these customers will have the option to utilize the South Pole online shop to choose from a range of carbon offset projects—verified by independent third-party organizations that can be purchased as part of their event.

“Meetings and events are important business for Marriott. Our customers are eager to participate in sustainability efforts. Connect Responsibly expands ongoing initiatives and strengthens our efforts focused on sustainability in hospitality,” says Tammy Routh, senior vice president, global sales, Marriott International. “We are excited to build on our sustainability reporting capabilities to provide our meetings and events customers with detailed Meeting Impact Reports and offer access to a select portfolio of verified carbon offset projects, through our collaboration with South Pole.”

This announcement is part of Marriott’s efforts to reduce greenhouse gas emissions at properties and in the supply chain. As of April 2024, Marriott is the largest global hospitality company to receive approval from the Science Based Targets initiative for both near-term and long-term science-based emissions reduction targets (SBTs). To drive progress toward its SBTs, Marriott launched the company’s Climate Action Program (CAP), which includes property-level carbon reduction goals and actions.

Connect Responsibly supports Marriott’s Sustainability and Social Impact Platform, Serve 360: Doing Good in Every Direction.