Marriott International introduces StudioRes extended stay hotel brand concept

StudioRes is for customers who want smart functional design at an affordable price, and for hotel owners seeking an efficient cost to build and low-cost operating model reflective of the current economic environment. ​

Given today's increased consumer demand for longer stay options at an affordable price, this is the ideal time to explore Marriott's StudioRes: a new-build, midscale extended stay development platform for owners & franchisees in the U.S. and Canada.​

Competitive Advantages

• Smart, modern, and functional design with the amenities guests want at an affordable price

• Very efficient building with larger guest studios than the competition

• Focus on short-term rental market - 20+ days length of stay

• Perfect for secondary and suburban markets with a concentration of class B multi-family

• 1,800 target markets already identified

Product Overview

• Sits in lower midscale

• New-build extended stay prototype

• 124 keys

• Fully-furnished studios, queen beds, kitchen

• Public spaces: communal table, fitness room, guest-paid laundry, covered patio, vending area

• 1.6 acre site

• 54,000 sf total building area

Product Overview

• Cost Effective Operating Model

• Efficient staffing model (no breakfast, weekly housekeeping, 24/7 front desk availability)

• Tailored Marriott Bonvoy loyalty program

• Simple bundled fee structure