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MDO acquires hotel technology startup, HelloGM

MDO, a hotel data platform that centralizes and operationalizes critical performance and financial data for hotel companies, has bolstered its back-office automation and business intelligence capabilities with the acquisition of HelloGM.

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HelloGM, a centralized data analytics and automation platform, enables hotel operators to better understand property-level operating performance and automate previously manual reconciliation tasks. MDO customers will now be able to take advantage of a broader set of back-office capabilities, while HelloGM customers will benefit from MDO’s paperless night audit solution and more robust budgeting, forecasting and business intelligence solutions.

“We are thrilled to welcome the HelloGM team and customers to MDO,” says MDO CEO Vic Chynoweth. “By offering improved reconciliation workflows and efficiencies in hotel accounting and financing departments, MDO is now delivering solutions across all areas of the hotel back office. Helping hoteliers with streamlined, centralized operations and data-driven decision-making tools will allow them to focus on what they do best, which is delivering a fantastic guest experience.”

Hotel operators face a dire challenge: The costs of staffing and supplying a hotel continue to rise and resources are oftentimes scarce. As a result, many hoteliers are focusing on finding creative ways to increase efficiency so they can do more with smaller teams, including centralizing many of the manual tasks that were previously performed on property.

Over the past decade, MDO has evolved from a hotel-specific digital document storage solution to a holistic hotel data platform serving thousands of hotels. A next-generation business intelligence platform, announced in 2023, is enabling hotel owners and operators with the data and analytics they need to improve revenue, profit and guest satisfaction.

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