Sonesta Hotels executes 65 new franchise agreements in 2023
Sonesta International Hotels Corporation (Sonesta) executed 65 new franchise agreements in 2023, spanning 12 of the company’s 17 brands.
The new agreements demonstrate the continued expansion of Sonesta’s global franchising presence with the addition of 5,697 new guest rooms.
At the end of 2021, Sonesta Franchising debuted in the U.S. with a complete platform of franchise services, hotel operations and franchise support. With significant growth in 2022 and 2023, and the recent establishment of The James lifestyle brand, Sonesta Essential focus service brand and two soft brands, Mod, A Sonesta Collection, and Classico, A Sonesta Collection, the company anticipates a strong 2024.
“With last year’s launch of four new brands, we will continue to expand our franchising presence across several new segments in 2024. We expect our recent growth to continue as we execute deals with flexible standards and a turnaround from application to execution in just 30 days, creating a business model that is primed for conversions,” says Keith Pierce, Sonesta’s executive vice president, president of franchise & development.
The Ontario government has given the green light to Niagara Parks Commission (NPC) to redevelop the Toronto Power Generating Station (TPGS) into a five-star boutique hotel near the brink of Niagara Falls.
Mundi Hotel Enterprises Inc. has added a prominent property to its portfolio with the acquisition of the hotel component in Highline Metrotown, a mixed-use tower in Burnaby, British Columbia.
Taylor Swift’s Eras Tour kicked off its Canadian leg on November 14, 2024, at Toronto’s Rogers Centre, the first of six sold-out performances that will draw tens of thousands of fans nightly.
As 2024 progresses, the Canadian hotel industry is navigating a shifting economic landscape characterized by inflation, fluctuating interest rates, and moderated demand growth. Cushman & Wakefield’s latest report,…
STAY HOTEL NEWS
Keeping hotel industry professionals, from franchisees to operations managers to executives to suppliers, in the know with the latest stories and developments every week.