Super 8 unveils next‑generation guest room design

The next iteration of the INNOV8TE program, developed in collaboration with experienced owners and top design experts, combines sleek, stylish upgrades with increased operational efficiency. Available across the U.S. and Canada, INNOV8TE 2.0 aims to be a cost-effective upgrade that elevates the hotel experience.

Making its debut amid the brand’s 50th anniversary, INNOV8TE 2.0 is reportedly designed with today’s travellers in mind—featuring refreshed colour schemes, sleek furniture upgrades, crisp bedding, and durable flooring options all crafted to enhance the overall guest experience.

“As we celebrate our 50-year milestone, one thing’s clear: Super 8 is not slowing down. Our commitment to innovation has driven us to create INNOV8TE 2.0, which is more than just an upgrade—it's a bold leap forward. By placing our owners at the centre of everything we do, we’re elevating the economy with a seamless, easy-to-implement design upgrade that streamlines hotel operations and helps drive success. With INNOV8TE, we’re not just keeping pace—we’re setting the standard," says Mike Mueller, president, Super 8 by Wyndham.

Driving innovation with owners in mind

With accent pieces that bring the vibrancy of Super 8 to life, combined with sleek, easy-to-clean furniture, resilient flooring, and fresh, triple-sheeted bedding, INNOV8TE 2.0 offers a stylish upgrade to hotels. Beyond aesthetics, the package delivers practical benefits by streamlining housekeeping for more efficient maintenance, using durable, long-lasting materials to cut replacement costs, and optimizing every inch of space to enhance room functionality. These combined improvements make it a game-changer for hotel operations. Upgraded features include:

• Sleek and Efficient Case Goods:  New lighter-coloured finishes brighten the room and are designed to maximize every inch of space. Upgrades include a combo unit that integrates the refrigerator, microwave, and TV, along with new bedside tables, all with an open-front design that helps prevent guests from leaving personal items behind and minimizes cleaning time. Additionally, furniture arrives fully assembled, helping owners bypass setup hassles for a smooth installation.
• Vibrant Accents: New accents like red desk lamps and seating, and bold yellow accents seamlessly incorporate these hues, infusing the space with vibrant energy. A fresh addition to the INNOV8TE design, a new 3-hook wall-mounted panel replaces traditional clothes racks with a space-efficient alternative.
• Modern Window Treatments:  Roller shades offer an easy-to-clean, simple-to-install, and durable solution that helps enhance energy efficiency by blocking excess sunlight. For those who prefer traditional drapes, a selection of new, modern patterns is available to complement the room decor.
• Stylish Flooring Options: With easy installation and excellent resistance to stains, scratches, and everyday wear, LVT flooring combines durability with a sleek, sophisticated appearance. Owners who prefer carpeting will find the new versatile grey and charcoal designs both durable and well-suited for high foot traffic.
• Signature Black-And-White Headboard Art: A hallmark of the Super 8 room, the iconic headboard returns with a vibrant pop of yellow. Loved by both guests and owners, it features hyper-local artwork that offers a unique sense of place at every hotel.

The beauty of INNOV8TE 2.0 lies in its flexibility, with owners able to opt for either a complete guest room upgrade or gradual improvements, so they can update rooms at their own pace or all at once. Through Wyndham’s Manufacturer Direct program, owners can independently integrate INNOV8TE 2.0 into their hotels, benefiting from cost savings and the ability to select and install elements that best suit their hotel’s needs. For those who prefer a more traditional renovation route, Wyndham offers support through its Procurement Service Providers.

INNOV8TE 2.0 was first unveiled to owners at Wyndham’s Global Conference in Anaheim, California, in September 2023.