THE WINNERS' CIRCLE Nov. 27, 2018

Christiane Germain: Canada's 100 most powerful women

MONTREAL — Christiane Germain, co-president of
Group Germain Hotels, has been named one of Women's Executive Network (WXN)
2018 Canada’s Most Powerful Women: Top 100 Award Winner presented by KPMG. She
joins, for the third year in a row, the community of Canada’s most iconic women
leaders.

The list of Top 100 Winners was released
Nov. 22, paying tribute to the outstanding women across Canada who have advocated
for diversity in the workforce, and who serve as an inspiration for the next
generation of leaders.

“This is truly an honour to be amongst
such inspiring women,” said Germain. “Each of us in our own way have shattered the glass ceiling, and let’s
hope that we serve as inspiration for future generations of women
entrepreneurs.”

“We are celebrating 100 of Canada’s
highest achieving women in diverse fields,” said Sherri Stevens, CEO of WXN. “All 100 are role models for the generations who will follow – which is why
it’s very important to recognize and celebrate their great achievements.”

The Top 100 Awards span the private,
public and not-for-profit sectors, with the initial candidates selected by
WXN’s Diversity Council. The final vetting process for the 2018 Top 100 Award
Winners was completed by WXN’s 2017-2018 Diversity Champions.

ORHMA Windsor winners announced

ORHMA Windsor has announced its award winners for 2018:

— Best New Restaurant of
the Year 2018: The Grove Brew House Kingsville

— Supplier of the Year
2018: Prime Lighting Design Windsor

— Essex/Kent Accommodation
Facility of the Year 2018: Quality Inn Leamington

— Restaurant of the Year
2018: Colasanti's Tropical Gardens

— Windsor Accommodation
Facility of the Year 2018: Best Western Plus Waterfront Hotel Windsor

RLH Corp. exceeds franchise goals

RLH Corporation recently announced it has executed 34 mid and
upscale hotel franchise agreements across North America to-date, growing the
Red Lion Hotel brand alone by over 62 per cent with a total of 47 full-service
hotels nationally, with
an average room count of over 200 and a robust pipeline.

This strong momentum has driven RLH Corporation’s franchise
divisional profit guidance for the year $2 million above its original
projection and is tracking the highest divisional profit margin seen thus far.

“2018 marks
the continued resurgence of Red Lion Hotels as a core upper-midscale
full-service brand for the Company and an unrelenting strength in all our mid
and upscale hotel brands,” said RLH Corporation president of Global Development, Paul Sacco. “Our mid and upscale brands now have over 100 open hotels and we
continue to see solid growth across all brands.”

Hotel Monville wins four awards at AHQ

MONTREAL — Just eight months after it opened, the MONVILLE has already established itself as the go-to
hotel in Montreal by winning four awards, including 2018 Hotelier of the Year.
Located in the heart of the International District, where Old Montreal meets
the downtown, the MONVILLE welcomes visitors and Montrealers in the vibrant
spirit that makes the city an outstanding destination, offering unmatched
service, fine dining, panoramic views and unique state-of-the art technology
that make the experience even more enjoyable.

Its first season is not yet over and already the
tourism industry is celebrating the innovation and savoir-faire of the team
behind the MONVILLE, following the success of the Gault. This fall, in addition
to the Prix Hôtelier de l'année 2018
Cogeco / Vidéotron
awarded by the Association Hôtellerie Québec, the MONVILLE received the 2018 Prix
Hotelia from the Association des hôtels du Grand
Montréal, the 2018 Prix
Excellence Tourisme in the Accessible Tourism category from the Alliance de l'industrie
touristique, as well as the Commercial
Development Award from Destination Centre-Ville.

Montreal's J'ai changé campaign a winner

MONTREAL — Tourisme Montréal's J'ai changé (I've
changed) campaign has earned a 2018 Award of Excellence in Tourism from
the Alliance de l'industrie touristique du Québec. The award, which was
presented at a recent gala attended by tourism industry leaders, recognizes the
industry's brightest minds and most creative solutions.

“The J'ai changé
campaign was developed through close collaboration between talented advertising
and public relations professionals. On behalf of the whole team, I would like
to acknowledge the work of our partners, lg2 and Touché! By combining their
team's' skills and ours, we came up with an ad concept that achieved a snowball
effect here in Québec,” said Yves Lalumière, President and CEO of Tourisme
Montréal.

The same campaign was
highlighted in October, when Tourisme Montréal took home the 2018 Explore
Canada Industry Award of Excellence presented by Destination Canada. Every
year, this award celebrates stellar content creation from travel media and the
tourism industry that inspires travellers to explore Canada.

Industry award judge,
John Wiltshire, president and CEO of the Canadian Marketing Association, was
impressed by the integrated marketing approach taken by Tourisme Montréal that
included both paid and earned media approaches. “The intensive PR
approach, the sheer number of media outlets engaged and the use of various
assets throughout the campaign was very impressive,” said Wiltshire.
“Their creative approach was appropriately provocative and will likely
lead to positive brand attribution for some time into the future.”¹

The campaign also won two
silver awards in the Creative Catalyst and Niche Strategy
categories at the Strategy Awards held in Toronto. Developed under the
guidance of senior marketing executives, the Strategy Awards recognize the best
marketing and advertising strategy work being done in Canada.