Tourism Calgary appoints Alisha Reynolds as CEO

Reynolds begins her role on June 3, 2024, and is currently vice president, development (North America) at Northland Restaurant Group. 

In her role, she oversees Northland’s portfolio of 175+ restaurants, with a focus on growth and expansion in Canada and the USA for Moxies, Denny’s, Chop Steakhouse & Bar, Shark Club, Rockford Wok, and a handful of signature restaurants — and she also serves as legal counsel, providing legal analysis and direction on various matters, including employment, real estate, contracts, and corporate governance.

Her previous role was vice president at Sandman Hotel Group, where she has worked for almost four years — and she also worked as director, special projects. Before that, she worked at Moxie’s Bar & Grill, McCarthy Tétrault, Dentons and The Willows Golf and Country Club. 

“We are thrilled to have one of the industry’s rising stars join Tourism Calgary as our new CEO,” says Mark Wilson, chair of the Tourism Calgary board of directors. ​“In addition to an impressive resume, Alisha brings with her an infectious spirit that won the unanimous support of the board. With a wealth of tourism business and leadership experience, an appetite for innovation, and a strong vision, Alisha is poised to lead us into a new era of growth and possibility.”

This announcement comes at a pivotal moment for Tourism Calgary. Under its new leadership, the organization will unveil and execute a visionary 10-year tourism strategy for Calgary’s visitor economy — identifying and actioning bold targets to support Alberta’s goal of reaching $25 billion in yearly visitor expenditures by 2035.