True Key names new director of sales

RADIUM HOT SPRINGS, B.C. — True Key Hotels & Resorts has named Andrea Tubbs director of sales and marketing, it was announced Oct. 21.

Tubbs is a marketer with over 15 years experience in a variety of industries. Most recently, she has developed and executed tourism, real estate and event marketing programs. Tubbs is active in the business community in the Columbia Valley as the vice-president of the chamber of commerce and board member for Kootenay Rockies Tourism.

In her new role, Tubbs’ responsibilities will include overseeing the development and implementation of sales and marketing initiatives for all True Key properties, as well management of all marketing and advertising media.

“Andrea’s vast experience in marketing along with her public relations background and knowledge of the hospitality industry will be a valuable asset to our brand,” said president Michael Anderson in a release.