Waldorf Astoria Hotels & Resorts sponsors New York Fashion Week for the first time

“As Waldorf Astoria Hotels & Resorts embarks on this exciting partnership with IMG for NYFW 2023, I’m confident we will contribute to the larger conversation surrounding the worlds of fashion and hospitality in a truly remarkable and meaningful way,” says Dino Michael, senior vice president and global head, Hilton Luxury Brands.

In addition to participating in a curated NYFW: The Talks produced by IMG, renowned fashion house Proenza Schouler will present a look inspired by the Waldorf Astoria woman further positioning the award-winning hospitality brand at the forefront of innovation and at the crux of culture and fashion.

A highlight of the NYFW experience, each season IMG produces NYFW: The Talks, a series of chats and panel discussions featuring renowned fashion designers and industry leaders. This year’s attendees can take part in a salon-style talk titled “From Destinations to Design: Travel’s Influence on Fashion” featuring panellists Dino Michael, senior vice president and global head, Hilton Luxury Brands, Jack McCollough and Lazaro Hernandez of Proenza Schouler, and moderator Jacqui Gifford. NYFW: The Talks will take place on Sunday, Sept. 10, at 4 p.m. at Spring Studios.

VIP guests of NYFW 2023 can also enjoy visiting the Waldorf Astoria branded lounge throughout the week at Spring Studios for an elevated beverage experience, offering signature cocktails featured at Peacock Alley, a hallmark at Waldorf Astoria properties across the globe, and light canapés, with seating and decor reflective of the brand’s signature refined aesthetic.

To round out the collaboration, Proenza Schouler will present a look inspired by the Waldorf Astoria woman in the brand’s Spring/Summer 2024 runway show. Additionally, the designers will design a limited-edition throw blanket exclusively for NYFW: The Shows VIP guests. As Proenza Schouler’s first luxury hotel brand partnership, the collaboration will showcase a fusion of high fashion with the luxury hotel brand’s refined, sophisticated style.